Lifetyme Exteriors Smart Coat

Save Money & the Environment

Painting your home is an endless cycle. It seems like every time you turn around it is time to either touch up or repaint the house again. These days, an average paint job typically lasts about 3-5 years. Naturally, with inflation, each time the cost to have this done has risen. Not only are you hurting your wallet but you are also hurting the environment. With each paint application volatile organic compounds, or VOC’s, are being exposed to the environment. The more times you paint, the more VOC’s will be released. Lifetyme Exteriors has a solution to both save you thousands of dollars and protect our planet at the same time.

Let’s consider the average cost and length of time that a traditional paint application lasts for a typical colonial style home. As mentioned above, recent statistics show that an average paint job lasts 3-5 years. For the sake of our presentation, we will be optimistic and use 5 years as our benchmark. It is also safe to say that an average colonial home will currently cost about $5000 to wash, prep, and coat with traditional paint. Keeping in mind a modest increase in price of about $150 per year, which does not even equate to a 3% inflation rate, you can expect to pay an additional $750 every 5 years to have your home painted.

Our Lifetyme Exteriors Smart Coat application comes with a lifetime warranty for as long as you own your home. If you happen to sell your home, it is transferable to the new owner for a period of 20 years. At the very least, we guarantee one application of our product to last for 20 years from the date of its completion. If you had chosen traditional paint, you would have painted 5 times in 20 years where you would have only coated your home once with Smart Coat.

As a rule of thumb, the cost of our product will generally run 2½ times as much as a typical paint job. If we are using $5000 as the price for a paint application, our coating will be approximately $12,500. Now let’s look at what happens over the next 20 years. Our model tells us that you will paint 5 times within this 20 year period but only that one time with Lifetyme Exteriors. Taking into consideration the inflation, you will pay $5000 for paint the first year, $5750 in year five, and so forth. By the end of the 20 year period you will have paid a total of $32,500 (See graph on next page for illustration). In that same period of time, you would have only spent the original $12,500 with Smart Coat. Using Lifetyme Exteriors Smart Coat you would have saved an astounding $20,000. And we know that figure could be higher if we weren’t using simple interest calculations for our increases in inflation.

Now that we have seen how Lifetyme Exteriors can protect your wallet, let’s see how it can protect the air that we breathe. Again, we will use the same pattern of painting as we did above to demonstrate the vast difference in the amount of VOC’s (volatile organic compounds) being exposed to the atmosphere between our Lifetyme Exteriors Smart Coat products and the recommended primer and paint of an industry leader.

If we look at the MSDS (material safety data sheet) for each of these recommended paint products, you will see that their primer contains *2.72 lbs of VOC’s/gallon and their paint contains *.95 lbs of VOC’s/gallon. A typical colonial home will use both 10 gallons of primer and 10 gallons of paint to coat the entire home. Simple mathematics tells us that this will expose 36.7 lbs of VOC’s to the environment. This is by no means excessive with regard to paint products. However, we must remember that we will be painting 4 more times in 20 years when using our model. This will expose a total of 183.5 lbs of VOC’s to the air we breathe. These figures are very common for traditional paint but can seem staggering when compared to Lifetyme Exteriors Smart Coat.

Our Smart Coat Exterior Acrylic Primer contains **.75 lbs of VOC’s/gallon and our Smart Coat High Build Coating Satin Sheen contains **.71 lbs of VOC’s/gallon. Like traditional paint, 10 gallons of our primer will be used but 30 gallons of High Build coating will be needed. Again, mathematics shows us that for one complete application of Smart Coat, 28.8 lbs of VOC’s will be subjected to the atmosphere. That number alone when compared to 36.7 lbs with a recommended traditional paint is not that different. However, when we multiply that figure by 5, the amount paint applications over 20 years, we can see the dramatic difference (see graph on next page for illustration). Lifetyme Exteriors Smart Coat will have exposed only 28.8 lbs of VOC’s to the environment in 20 years while the traditional paint products will have exposed 183.5 lbs. That is over 6 times as many lbs of VOC’s as Smart Coat.

The most important concept to remember from the information provided is repetition. Repeating the painting process over and over again can be costly both monetarily and environmentally. One application of traditional paint can appear to be inexpensive and fit for the environment. However, when you look at the amount of times you will have to repeat this process, not only over the period of 20 years as described in our model but over the span of your home ownership, you begin to see the effects on your bank account and our planet. Choosing Lifetyme Exteriors Smart Coat over traditional paint will allow you to save a nice chunk of change for your child’s education fund while at the same time expose less harmful substances to the air they breathe growing up.

*Information gathered from the MSDS of Sherwin Williams’ A-100 Exterior Oil Wood Primer White & Sherwin Williams’ Superpaint-Exterior Latex Flat Extra White.

**Information gathered from the MSDS of Lifetyme Exteriors’ SmartCoat Acrylic Primer & Lifetyme Exteriors’ SmartCoat High Build Satin Sheen.

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